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Notes on advertising, SEO and AI: what I learn, what I test and what I think is being done wrong.

Compliance is performance: Article 50 of the AI Act, in your ads Since August 2026, hiding that an ad was made with AI can be costly. But the interesting part is not the fine: it is that disclosing also makes the ad work better. AI and advertising· 8 de October de 2026
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